Bio
Hello! It's great to have you here :)
My name is Helena Frade, and I’m based in Juiz de Fora, Minas Gerais, Brazil. I’m an artist, illustrator, designer, and researcher—or, as I like to put it, a things-maker.
I’m currently a PhD candidate in Literature, Culture, and Contemporaneity at PUC-Rio, and I hold a Master’s degree in Arts, Culture, and Languages from UFJF, where I also earned my Bachelor’s degrees in Film and Audiovisual Arts, and in Arts and Design.
My work moves across disciplines: I enjoy weaving together art, film, design, education, fashion, and literature. I’m deeply interested in political and social issues, and I see visual and audiovisual narratives as powerful tools to imagine and share transformative ideas.
Over the years, I’ve collaborated on projects for the Brazilian Government and the Ministry of Education (MEC), as well as with international clients from Argentina, Mexico, Cape Verde, among others.
I love working at the intersection of creation and research, and I’m always open to new collaborations and conversations—so feel free to reach out!
EXPERTISE
Art Direction
Illustration
Graphic Design
Layout Design
Book & Magazine Covers
Website Prototyping
Research & Writing
LANGUAGES
Portuguese — Native
English — Intermediate
French — Beginner
TOOLS & SOFTWARE
Procreate
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Adobe Premiere Pro
Figma
Webflow
Notion

EDUCATION
2025 - 2029
PhD in progress in Literature, Culture, and Contemporary Studies.
Pontifical Catholic University of Rio de Janeiro (PUC-Rio), Brazil.
2020 - 2024
Master’s Degree in Arts, Culture, and Languages. Federal University of Juiz de Fora (UFJF), Brazil.
2018 - 2019
Bachelor’s Degree in Cinema and Audiovisual.
Federal University of Juiz de Fora (UFJF), Brazil.
2014 - 2017
Bachelor’s Degree in Interdisciplinary Arts and Design.
Federal University of Juiz de Fora (UFJF), Brazil.
PROFESSIONAL EXPERIENCE
2024 - 2025
Designer III. Center for Public Policies and Education Assessment (CAEd/UFJF).
2023 - 2024
Designer II. Center for Public Policies and Education Assessment (CAEd/UFJF).
2022 - 2023
Audiovisual Designer. Center for Public Policies and Education Assessment (CAEd/UFJF).
2022 - 2025
Member of the Laboratory of Visualities and Visualizations (LABVIS), Research and Development team at CAEd/UFJF.
AWARDS
2024
Best Film Award, Audience Jury – 4th É Tudo Criança Film Festival
2024
Best Film Award, Technical Jury – 4th É Tudo Criança Film Festival
2023
Best Art Direction Award – FESTCIMM
2023
Best Animation Award – 7th FIAM FAAM Audiovisual Festival
2023
Best Film Award, Technical Jury – 8th LUMIAR – Inter-American University Film Festival
2023
Best Art Direction Award – 3rd Remígio Street Film Festival
2022
Best Original Score Award – FESTCIMM
2021
Luzes da Cidade Award – 19th Primeiro Plano Film Festival
2021
ComuniCurtas Award – FESTCIMM – Cinema in the Middle of the World Festival
2021
Seu Zé Award – 3rd Remígio Street Film Festival
2021
Best Sound Award – FESTCIMM