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Visual Identity, Web Prototyping & Illustration | MEC – Compromisso Nacional Criança Alfabetizada
Project type
Website prototyping, communication architecture, visual identity, and illustrations
Date
2023
The National Commitment to Childhood Literacy [Compromisso Nacional Criança Alfabetizada], launched by the Federal Government of Brazil, aims to coordinate efforts among the Union, States, Federal District, and Municipalities to ensure that all children are literate by the end of the 2nd grade, as well as to support the recovery of learning for those enrolled up to the 5th grade. It is a highly significant governmental program, and we are proud to have contributed by creating a visual identity and digital experience that make the initiative more accessible, engaging, and inspiring for its audiences.
You can check out the website at the following link:
https://criancaalfabetizada.caeddigital.net/#!/pagina-inicial
© 2023 CAEd
✦ Creative Director: João Pedro Oct
✦ Illustrators: Helena Frade & Lucas Soares
✦ Graphic Designers: Helena Frade & Lucas Soares
✦ Motion Designers & Animators: Cassiel Weitzel & Ana Paula Romero
